CONSIDERING SELLING YOUR SAN DIEGO HOME? AVOID THESE THREE HOME SELLING MYTHS!
MYTH #1: AUTOMATED HOME EVALUATIONS ARE ALWAYS ACCURATE
Have you ever seen an Ad on Facebook that says “CLICK HERE to automatically determine your North County San Diego home’s market value” or something along those lines? If the answer is yes, I promise you’re not alone! The problem with the automated home evaluations is that they are not taking every factor into consideration and can result in false information making you think your home value is less than what it actually is or even higher than what is realistic!
The internet doesn’t know if you refinished your hardwood floors, updated all your landscaping, added a brand new deck or any other update you’ve put hard earned money and possibly even your own valuable time into to improve your home. What type of evaluation could give you an accurate answer?
One where a LOCAL San Diego, San Marcos, Vista, Carlsbad, or Escondido Real Estate Agent asks for your contact info so that they can conduct a personal market analysis after asking you more details about your home. Most realtors are happy to do this and there is no cost or obligation. (if the realtor is honest and fair)
Even better, schedule a ZOOM consultation that is safe, so that Agent can see your home and give you the MOST accurate answer. Listing Consultations cost zero dollars and you have no obligation to move forward!
MYTH #2: IF YOU DON’T HAVE AN OPEN HOUSE, YOUR HOME WON’T SELL
Have you ever heard the actual stats on the success of an Open House? According to a 2017 survey by the National Association of REALTORS, only 7 percent of buyers find the home they buy through an Open House.
This doesn’t mean your listing agent shouldn’t have an Open House or a Virtual Open House, but it also isn’t THE MOST effective marketing strategy. Holding an Open House will help increase exposure when your home first hits the market so I recommend holding an Open House the first weekend that it’s on the market to drive as much traffic as possible to your new listing. However, make sure your Agent has other marketing tactics they use other than standing around your house for a few hours every weekend.
MYTH #3: IF YOU PRICE YOUR HOUSE ON THE HIGH END, YOU’LL HAVE ROOM TO NEGOTIATE
Many sellers believe that if they price their house high, they’ll end up at the price they ultimately want. The problem with this is, that you’ll be decreasing the demand (amount of interested buyers) when you first list your home which will automatically create a mindset that the home is priced too high. Check out Homelight’s Informative post: https://www.homelight.com/blog/pricing-your-home-to-sell/
When your home hits the market, you want to make sure you are getting as much exposure as possible. Pricing high will eliminate buyers who can afford the price you actually want because their budget might not go up to the price you’re starting with. Instead, price it at or slightly below the market value to increase demand, competition and ultimately more money in your pocket! If you’re thinking of listing your home for sale in San Diego, or any part of North County San Diego, you’re already in a better position knowing the truth about these common seller myths.
To be even more prepared, make sure you request my FREE guide – How to create the most demand when listing your home for sale!
My purpose is to add value, guide you through the process of selling your San Diego home and be a resource. I’d love to hear what you think, so please COMMENT below. And if you know someone who could benefit this, please share!
Want to talk directly – easy! Just text me at 760-310-0166