Selling Your House in a Seller’s Market- California Housing 2021

Does any of this sound familiar…..”It’s a crazy seller’s market, you don’t need to do anything to sell your home, houses are flying off the shelf, I just sold my home in one day I’m so excited!”

If you’re a homeowner who’s been watching home prices, you may feel like you’ve won the lottery, as median home prices are up in nearly all of the top markets. And with the number of home listings down below the typical real estate market, it’s a perfect storm of a low supply of houses and plenty of eager buyers looking for a little more space after spending months in their homes or apartments during quarantine.

The bottom line is that IT IS a crazy seller’s market, but, honestly it’s way too general. Every situation, home and the outcome a seller is looking for drastically changes.  

Even in this crazy market it’s important to maximize the return on your investment. So how exactly do you do that? Today, I’m giving you five things you need to do to maximize the return on your investment and to get the most favorable terms and timelines when selling.


The biggest thing is exposure. You want to make sure that you home is  exposed to as many qualified home buyers online through digital marketing.

Real estate agents in San Diego, who are trained in digital marketing, can use a detailed marketing plan to create a comprehensive and winning plan to target market your home to the RIGHT buyers.  It’s all done through a detailed digital marketing strategy that takes an enormous amount of time, effort, and training to perfect.  

Most people just do things like post on their facebook business page and personal page, but that’s not enough because how these platforms work is they only put content in front of you when you are already interacting with it. Meaning, in most cases the only people who are seeing the content that you’re posting is your family and friends (aka your mom), our goal is to expose it to everyone else, to the masses. We do this by paying for advertising and targeting people online through Facebook, Instagram. We also market on YouTube and Google.

Expert Negotiation

What else is important when selling your home? Make sure you hire someone that’s an excellent negotiator. Think about this, if the average agent in California only sells 1 home a month. I’ve read somewhere that in order to be considered an expert, you need 10,000 hours working on the trade. That would be nearly impossible for the average agent selling 1 home a month to ever become an expert. The market changes very rapidly and if you are an agent is not immersed in the market it will cost you money. It would take about 183 years for the “average agent” to gain the experience and knowledge that I have. We are experts at negotiating, we are also Certified Negotiation Experts and less than 1% of agents across the nation hold that certification.

What about price, condition, and location.

Make sure that you aren’t just looking at Zillow for an accurate analysis of what your home is worth. Remember Zillow is an algorithm. It doesn’t really take into effect all the specific features of your house. It doesn’t take into account whether or not you have a pool, the location, views, your upgrades, or the condition of your home. And all of those things are really important, right? If any of those things are off, if the condition is off, if the location is off, if you live near a busy street, if you live on a court and so much more, all of those things affect the price. So you need to make positive or negative adjustments when determining price, just like an appraiser would.

Remember exposure and marketing are the keys when you’re selling your home.

Hiring somebody who is an expert negotiator with tons of experience to maximize your investment and protect your best interests. And listen there are so many agents out there. Don’t leave the biggest investment of your entire life in the hands of someone who only sells a few houses a year, or even just few houses a month. Go to an expert. Go to somebody who’s going to expose your home to the masses, who’s an expert at their game, who takes their job seriously, who does it full-time and has your best interest at heart.

If you’re wondering or just curious about what the value of your home is, we can get over a market analysis for you, free of charge of course. – CLICK HERE