Once you’ve made the decision to sell your home, do yourself a favor and choose a Realtor with a marketing plan to sell your property quickly & for the highest possible price. Please BE AWARE of the “marketing plan” 98% of Realtor’s use…list a home in the MLS and pop a sign in the yard. That’s not what we are talking about here. I’m talking about some marketing ninja stuff.
A good Realtor can easily share their marketing plan with you, and since I’m a good Realtor, I’m going to do just that.
You see, I’m not an average Realtor, I’m a marketer and I create the buzz about houses for sale using a real marketing plan. It’s sort of like how big brands sell their products, but I do this for real estate.
You can decide if you want to hire me or go with the dinosaur marketing plan 98% of Realtors out there use. No offense to my colleagues, but I’m competing against you…
My team & I use a proven process to market your home.
Keep reading to see what it is.
1. Pricing & Positioning
No matter how well I market your property, if it is priced too high, it won’t sell. If it’s priced too low, you leave money on the table and miss out on the equity you’ve worked to build. Strategic pricing is crucial to sell your home for top dollar in the shortest amount of time. Price it right & sell it quick!
Pricing is an important part of how you position your property for sale to the public, but it’s not the only way.
2. Staging & De-cluttering
Making your home show ready is important for maximizing value. Removing clutter helps open rooms and prepares it for showings. No one wants to walk in to messy house. We advise you how to de-clutter, de personalize, and make your home as close to a magazine as possible.
3. Amazing Pictures & Videos
Your home’s first showing is taking place online. Our marketing team includes a professional photographer and videographer to make that first impression the best impression possible. They say that “the camera adds 10 pounds.” Why not use them to add 10% to your selling price? Same logic… I guess.
In today’s marketing YOU NEED video in addition to good photographs for your home marketing plan.
4. Online Marketing
The top four real estate websites (Zillow, Trulia, Realtor.com, Homes.com) have close to 100 million visits per month. Our marketing targets those websites as well as YouTube and Facebook, which are the world’s second largest search engine behind Google. Our marketing team are experts in SEO. We also make extensive use of Social media, sharing our listings with our networks, as well as other targeted user groups. Can you say “#SanDiegoHomesforSale”?
5. Create a Buzz
We have a very specific schedule that we adhere to in order to reach the most prospective buyers. That allows time to plan & properly advertise open houses for buyers & incentives for brokers’ open houses. We do everything short of standing on a cliff and yelling to tell people about our listing, and that’s mainly because there’s not many cliffs in within our city’s limits.
Creating the buzz for your property is extremely important in the first 14 days of your property being listed. I want a line out the door!
With all of our marketing efforts, the most important step is to listen to the market, and adjust accordingly. We DO NOT create the market, we play within it! We strive to keep you updated on all showings and activities related to your home. There always will be a line of open communication between you and me. I will also follow up with agents who bring clients by to get feedback.
Thinking about selling? Know someone thinking of selling?? I’d love to put my plan to work for you. Let’s talk about it